Shane Carroll // Senior Creative, Writer, Editor, and Digital MarketerWorkAboutContact

Samsung Mobile | Infinite Illustrations

When Samsung Mobile launched the iconic Infinity-O Display in February 2019, it inspired an independent designer named Matt B to create wallpapers around its brand-new punch-hole camera.

We loved the idea. So did Samsung.

So we pulled in popular artists from around the world, along with Matt B himself, to create official punch-hole wallpapers for an entire year. Propelling a quick-witted user-generated idea into an entire community's worth of artwork, all celebrating the Infinity-O.

Popular artists like Ketnipz, Sha'an d'Anthes, and Mulga came on board, uploading exclusive wallpapers every 1-2 weeks to the Galaxy Store. Wallpapers were produced according to themes, including Halloween, Thanksgiving, and World Science Day. We amplified them on both Twitter and IGTV, along with the artists' own feeds, in the form of shoutouts and how-tos.

Finally, we produced a series of videos to showcase how the Infinity-O both inspired and challenged the artists’ approach to wallpapers.

All that from a single, timely reaction!

Client: Samsung Mobile
Agency: We Are Social Singapore
It started with a repost:


Then a kickoff:




Weekly/fortnightly content based on themes:








Artist videos about creating their wallpapers: